MENA – BASMA.com, a teeth-straightening D2C startup, has closed US$3 million Series A funding led by MEVP to scale up its healthtech platform in the MENA region.
The funding also saw the participation of SOSF, IM capital and returning investors iSME, Cedar Mundi Ventures and IFA capital.
BASMA.com is a digital healthcare platform working on redefining the orthodontics support experience with a chain of digitally-equipped clinics to offer faster and more precise treatments through its licensed partners.
It uses ISO and CE certified invisible teeth aligners, 3D-printed in-house, to assist its network of partner clinics to treat patients with mild to moderate cases of teeth crowding and spacing in an average of 6 months.
“With the social changes happening across MENA, we believe that the future of dental care is linking patients with doctors digitally,” Riyad Abou Jaoudeh, Junior Partner, MEVP said.
“We have been following Dr. Cherif and his team for a while and are very excited about the progress made in serving clients across MENA using an end-to-end digital experience.”
“With the social changes happening across MENA, we believe that the future of dental care is linking patients with doctors digitally.”Riyad Abou Jaoudeh – Junior Partner, MEVP
Unlike traditional orthodontic solutions, invisible aligners straighten teeth discreetly and without any pain.
Being the first of its kind in MENA, BASMA.com broke the barriers of traditional orthodontics by reshaping the patient experience. The startup has embraced a fully digital nature and took the process of orthodontic treatment to a new level.
Pairing its network of partner clinics with state-of-the-art 3D technology, BASMA.com is on a mission to make customers’ experience more affordable and accessible.
“We believe in a full digital dental workflow and are equipping our network of clinics with all the digital tools necessary to offer accurate and effective treatments. At a click of a button, our users are directly connected to their dentists and orthodontists,” said Cherif Massoud, CEO and Co-founder, BASMA.com:
“Our advantage and main strength is that we make all of the treatment planning in-house, we listen and take the feedback of the patients, transmit it to our network partner clinics and constantly improve our offering.”
Boosted by these new resources, BASMA.com will focus on hiring new talent and expanding its geographic reach across the Middle East.The startup also plans on growing its network of partner dental clinics across KSA, UAE, and the region, to reach more cities and countries in the GCC.
