INDIA – Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries Limited, has announced its foray into the nutrition bar segment in India with the launch of Revital NXT.
The product is a brand extension of Revital H, India’s leading and most trusted health supplement for over three decades.
Revital NXT has been launched in two different variants, Revital Energy NXT and Revital Protein NXT. The market for nutrition bars in India is growing rapidly with Millennials and Generation Z’s increasing focus on fitness for a healthy lifestyle.
According to a recent research report by Facts&Factors, the global Dietary Supplements Market size & share grow from US$167.8 Billion in 2019 and will reach US$306.8 Billion by 2026.
The market is expected to grow at an annual CAGR of 9% during the forecast period. Rising demand worldwide for healthy medicinal products is also likely to drive growth in the dietary supplements industry.
In India, the Dietary Supplements market was valued at US43924.44 million on 2020 and is predicted to grow at CAGR of 17.28% until 2026, to reach US$10,198.57 Million.
Revital NXT is India’s first nutrition bar with the goodness of Natural Ginseng, 16 vitamins & minerals and triple blend protein. The nutrition bar has been launched on Amazon and it will also be made available on other e-commerce platforms.
Through this range of Protein and Energy bars, Revital H aims to give consumers the perks of high-quality protein, from building or maintaining muscle mass to helping satisfy hunger, in an easy, on-the-go option. Powered with Natural Ginseng, Revital NXT provides an energy boost helping one to power through every task.
“Revital H has been the bellwether of the nutritional supplement segment, helping consumers live stronger, healthier lives for over three decades. With increasing health-consciousness and active lifestyles, there has been rising demand for on-the-go nutrition.
Our newest product – Revital NXT bar, powered with Natural Ginseng – the same core ingredient that fuels Revital H, helps you stay active and ace life’s demands on the go,” Vidhi Shanghvi, Head, Sun Pharma Consumer Healthcare said.
Revital Energy NXT is available in a pack size of 35 grams each in Choco Almond & Yogurt Berry flavors while Revital Protein NXT is available in a pack size of 50 grams each in Choco Almond and Coffee Hazelnut flavors.
The product portfolio targets diverse consumer needs around breakfast, snacking and pre/post workouts. Apart from the great nutritional value, all variants of the Revital NXT bar have a unique flavor and delicious taste.