Moroccan healthtech startup Blink Pharma bags funding to advance expansion plans

MOROCCO – Moroccan e-health company Blink Pharma, the leading platform for managing transactions between healthcare professionals, has secured funding from Azur Innovation Fund to fuel its healthcare expansion in emerging markets and onboard new products.

Founded by Ali Sami and Adil Bertul in 2020, Blink Pharma is a digital pharmaceutical B2B marketplace that allows pharmacists, laboratories and wholesalers to exchange orders and make payments.

The startup helps laboratories, wholesalers and pharmacists to avoid bottlenecks, late deliveries or simply degraded service quality through providing digital solutions to streamline transactions between healthcare professionals.

Blink Pharma’s online platform connects distributors and pharmaceutical companies and offers a news and information section with a network of more than 3,500 pharmacists subscribing to its service.

It facilitates the transmission of orders from pharmacists to laboratories and wholesalers while carrying out the commercial transaction via a system that complies with Law 17-04.


The healthtech startup will use its first round of funding from the Azur Innovation Fund to develop its operations including launching new products that offer real solutions for healthcare professionals in the healthcare sector.

Founder Ali Sami reaffirmed that the company was committed to accelerating the digital footprint around healthcare services, noting that the firm started its journey to expand pharmaceutical retailing services to both doctors and patients.

The healthcare sector is being profoundly transformed by digital technology and we want to support healthcare stakeholders in this transformation. More applications are in the pipeline, always aiming to support healthcare professionals,” said Sami.

He further acknowledged the Azur Innovation Fund for investing in Blink Pharma to allowing the company to realize the full potential of digitization in healthcare through an approach that combines funding, mentoring, technical support and monitoring.

The Azur Innovation Fund is a Moroccan seed fund at the service of the Moroccan startup that aims to maximize the value for all stakeholders of the projects funded involving shareholders, promoters, collaborators, industrial ecosystem, communities.

The fund aims to promote initiatives that are part of Morocco’s development strategy including the Industrial Acceleration Plan, the Green Morocco Plan and the Morocco Digital Plan.

Earlier, the Dutch Good Growth Fund partnered with Azur Partners to launch the Azur Innovation Fund to support the Moroccan entrepreneurial ecosystem by investing in innovative high-impact startups to support them in the development of their projects.

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