KENYA – Malaica, a remote pregnancy support program, has joined forces with MumsVillage, an online village that provides resources, community support and expert advice for pregnant women and mothers in Kenya.
Based on a perfectly aligned mission, MumsVillage and Malaica have decided to join forces to operate as one company, with Isis Nyong’o joining as a Malaica Board member and Co-Founder.
“There is so much work to be done to make pregnancy safe and convenient in Sub-Saharan Africa. Our impact and reach can be massively accelerated jointly with MumsVillage. We are looking forward to this next phase. Stay tuned for exciting updates,” said Dr Lorraine Muluka, a Kenyan OB/GYN as well as Co-Founder and CEO of Malaica.
Malaica has developed a program which gives remote midwives support pregnant women throughout the pregnancy journey and make sure that they get best practice care according to WHO recommendations.
“The results of the first two cohorts of the program have been impressive. Immediate access to a qualified nurse midwife throughout the pregnancy is a game changer for many Kenyan women,” said Muluka.
“This personal relationship has massively increased compliance with pregnancy guidelines. Furthermore, it opens the possibility to discuss mental health issues, domestic violence, and other topics that have often been neglected.”
MumsVillage has built the largest pregnancy community in Kenya. Many pregnancy-related resources have come from the US in the past, despite the fact that the context of women in Sub-Saharan Africa is often very different. Isis Nyong’o, the Founder and Chair of MumsVillage, wanted to change this.
Educated at Stanford and Harvard and with work experience from Google and MTV, she ventured out to build the largest pregnancy and parenting community in Kenya. More than 100,000 women are passionately contributing to a buzzing community, supporting each other throughout this journey. Thousands of high quality articles and posts have been published.
“The majority of young women in Kenya are online now. They are eager to access high quality information and support each other in this emotional, vulnerable phase of their lives,” says Isis Nyong’o.
“Malaica’s midwife-led program perfectly fits our objective: making this journey safe and enjoyable for every Kenyan woman.”
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