The Egypt-based firm intends to use the freshly raised capital to extend its operations to 500 locations and grow its market beyond Egypt, including Mecca and Madina.
By providing fully integrated tech & hardware couple with an integrated set of software and tracking platforms, Sotech is bridging the worlds of offline advertising with online campaigning.
Through a seamless app, Sotech helps clinics understand the volume, flow, and demographic of its visitors, the data is also linked to an advertiser dashboard helping advertisers monitor their in-clinic ad performance.
“In Sotech we believe we can be one of the weapons that can fight the pandemic and serious diseases through our smart technology, and reinvent one of the most effective marketing channels, the OOH, by having the best analytical solutions detecting behavior and way more insights making it a great cooperative channel with the digital channels,” said Sotech’s Omar El Metwally.
With over 200 clinics in Cairo, the startup is rapidly expanding, with around 60 new clinics opening each month. Sotech provides a venue management solution for hospitals and clinics that engages visitors from the moment they walk in and follows them via several display touchpoints during their visit.
The fully tech-integrated solution not only assists clinics in managing their business, but it also monitors data that can be connected to a third-party advertiser who can then retarget visitors based on their in-clinic activities, all of which is evaluated using smart technology on-site.
By creating a consolidated network for the millions of data sets collected across the country, Sotech has high hopes of utilising its technology to avoid, track, and contain infectious.